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Cultural Differences in Communication
Культурологічні особливості спілкування народів світу
Culture is one of the most challenging aspects of business today. Culture can be defined as the beliefs, behaviors, norms, values, attitudes, customs, rules, and language that people share in a particular area or group. Culture influences how people collaborate within a team and their performance. When people with different cultural backgrounds work together, misunderstandings can arise. When a person understands and appreciates other people's culture, they are more likely to have successful interpersonal communication.
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